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PPC News: March 2024

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Explore PPC news published in March 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.

Update on Ad Group Level Budget Editing

Adriaan Dekker noticed an update regarding budget editing at the ad group level in Google Ads. Previously, a…

March 27, 2024

Microsoft Advertising launched Performance Max campaigns globally on March 5th. Navah Hopkins pointed out that…

March 27, 2024

In February, Google introduced a sharing feature for Performance Max. It is now available in select accounts.…

March 26, 2024

Georgi Zayakov shared a screenshot of upcoming features that are planned to be released in Microsoft…

March 26, 2024

In January, developer guides for Performance Max were released. These guides have now been consolidated and…

March 25, 2024

Thomas Eccel spotted a feature in Google Merchant Center Next that allows stores to track purchases as…

March 25, 2024

Arpan Banerjee spotted a WhatsApp extension live! It appears within search ads on mobile and allows users to…

March 22, 2024

Google has announced changes in Google Analytics 4 related to Google Ads. Advertisers faced challenges due to…

March 22, 2024

A new forecasting feature has been introduced in the online interface under campaign settings for Search and…

March 22, 2024

Pause Ads are the CTV-first format, offering a smooth and non-intrusive method to boost awareness and engagement…

March 22, 2024