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2 2024-03
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Smart Shopping Campaigns to Transition to Performance Max

Last updated on June 3, 2024
A presentation slide titled "1. Performance Max" outlines updates on these campaigns, including features and recent launches. An arrow highlights the transition from Smart Shopping Campaigns to enhanced options within Performance Max.

Microsoft Advertising launched Performance Max campaigns globally on March 5th. Navah Hopkins pointed out that Smart shopping campaigns will be upgraded to Performance Max in the coming months.

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