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Prevent Campaign Disruption by Transitioning from Universal Analytics


Google is now displaying a notification in the Google Ads online interface to alert users that Universal Analytics is being phased out.

The notification shows: “Avoid Campaign Disruption – Universal Analytics shuts down on July 1, 2024. To avoid campaign disruption, migrate to Google Analytics 4 conversions and audiences.

If you see it in your account, make sure to update both your conversions and audiences.

This news was discovered by Hana Kobzová.

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