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How Generative AI Is Shaping Search Trends


Microsoft Advertising has published a new article on AI impact on search trends. It contains insights for advertisers aiming to navigate this rapidly evolving landscape.

The article concludes with actionable recommendations for advertisers:

  • to leverage the ongoing momentum in AI by investing in generative AI keywords
  • to capture the full user interest funnel by targeting both brand and non-brand keywords
  • to adopt a multi-channel strategy,
  • to focus on key AI-interested audiences for optimized targeting

These insights are crucial for businesses looking to tap into the growing interest and advancements in the generative AI space, ensuring they remain competitive and relevant in a rapidly changing digital landscape.

Read the article here: The rise of Generative AI: Insights from search trends.

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