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The Role Of First-Party Data In AI-Powered Campaigns

A robot face with large eyes is centered. Surrounding text reads "AI Explored," while a search bar in front of the robot asks, "How does first-party data play a role?" Highlighting its importance for AI-powered campaigns, the background remains gray.

Google released a series of videos called AI Explored dedicated to artificial intelligence as part of Think with Google.

The most recent episode in this series delves into how first-party data fuel campaigns powered by AI.

Explore the episode here:AI Explored: How does first-party data fuel your AI-powered campaigns?.

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