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Conversion Data in Performance Max Insights

November 15, 2023
A webpage showcasing Performance Max Insights for top segments in conversions. It lists five segments, such as In-market and Affinity, detailing their share of conversions, optimization status, and indexed values based on conversion data from the last 7 days.

Previously, Performance Max audience insights were centered around clicks and impressions. However, exciting news was spotted by Thomas Eccel. Google has added conversion data too.

A webpage showcasing Performance Max Insights for top segments in conversions. It lists five segments, such as In-market and Affinity, detailing their share of conversions, optimization status, and indexed values based on conversion data from the last 7 days.
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