Microsoft launched a new advertising network focused on retail on September 26. It is available in the U.S. only at the moment.
The Microsoft Advertising Network for retail is designed to offer retailers a seamless solution to initiate a retail media program, capitalizing on Microsoft’s vast resources including ad supply, demand, and access to consumers ready to make a purchase.
It combines native ads, product ads on Search, and product ads on a retailer’s website. When a user clicks on these ads, lands on the product page on a retailer’s website.
You can learn more about it in the official announcement Introducing Microsoft Advertising Network for retail: a Game-Changer in Retail Media Revenue Growth.
