Microsoft Retail Media platform powered by PromoteIQ has introduced Fast Track Campaigns, a tool designed to help advertisers quickly launch their ad campaigns. This new feature allows retailers to create and distribute campaign templates to advertisers, streamlining the process for those with limited time and resources.
Since its launch in December 2023, Fast Track Campaigns has unlocked over $1.4 million in advertising budgets. Notably, 69% of the activated advertisers were new, while 31% launched additional campaigns after their initial ones. The tool also enables retailers to reactivate paused ads, maintaining strong advertiser relationships.
By providing ready-made marketing materials and leveraging proven best practices, Fast Track Campaigns make it easier for advertisers to promote products effectively and efficiently.
Read the article for more information on Fast Track Campaigns: Scale your retail media program with a one holistic, easy-to-use platform.
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