Demand Gen campaigns will replace Discovery campaigns
Enrique del Valle shared information that the Demand Gen campaigns announced at Google Marketing Live 2023,…
Browsing Category
PPC News: July 2023
30 posts
Explore PPC news published in July 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Captcha Required for New Accounts
Vojtěch Audy drew attention to the implementation of Captcha when creating a new Google Ads account.
Customer Match Automatic Creation
In Account Settings, the option to activate automatic creation of Custom customer lists (Customer Match) based…
Pop-up Offering Account Consultation
A pop-up window began to appear in the online interface with the option of account consultation with direct…
Account Inactivity Period Extended
If you do not log in to your Google Ads account within two years, the account will be automatically deleted for…
Improved Search Query Report in Insights
An improved Search Term Statistics report appeared in some accounts. It now includes, for example, an improved…
Cross-Media Report
Bjorn Verbrugge drew attention to a new cross-media report that shows the results of reach incl. television.
Collections in Google Merchant Center
A new functionality has appeared in Google Merchant Center, namely Collection. They can be used to create groups…
Confidence Intervals in Experiments
When setting up an experiment, the option to set a confidence interval appeared. The news was pointed out by Luuk Fiets.