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PPC News: July 2023
30 posts
Explore PPC news published in July 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Account Inactivity Period Extended
If you do not log in to your Google Ads account within two years, the account will be automatically deleted for…
Improved Search Query Report in Insights
An improved Search Term Statistics report appeared in some accounts. It now includes, for example, an improved…
Cross-Media Report
Bjorn Verbrugge drew attention to a new cross-media report that shows the results of reach incl. television.
Collections in Google Merchant Center
A new functionality has appeared in Google Merchant Center, namely Collection. They can be used to create groups…
Confidence Intervals in Experiments
When setting up an experiment, the option to set a confidence interval appeared. The news was pointed out by Luuk Fiets.
Ads in the Generative AI Section
American Barry Schwartz shared an ad display in search results directly in the generative AI section. Until now,…
Progress Bar for Ads
Tiago Goncalves came across a display of ad level progress bar.
Brand Restrictions for Search campaigns and PMAX
Brand exclusions were first spotted in June. Now, new feature, the opposite to Brand Exclusions, is being…
Search Themes for Signals
Alfred Simon discovered a new Search themes feature when setting up a signal for PMAX. In this section, we…