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Bing Tests Ads in Left Search Results Panel

January 31, 2024

A screenshot of the Google search results page reveals queries like "What Are Display Ads," "AI-Powered Ads," and "Create Your Account." You can also spot clickable results linking to Google Ads, Bing ads, and Google Flights.

Khushal Bherwani observed ads appearing in the left panel of Bing’s search results, a space formerly dedicated to organic results.

A screenshot of the Google search results page reveals queries like "What Are Display Ads," "AI-Powered Ads," and "Create Your Account." You can also spot clickable results linking to Google Ads, Bing ads, and Google Flights.