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‘Mobile Friendly’ Label in Search Ads

October 30, 2023

Screenshot of a search result for Rapha, showcasing "Rapha® Archive - Performance Riding Apparel," with details about cycling apparel and a 30-day guarantee. A red arrow highlights "Mobile Friendly," emphasizing the importance of Search Ads in reaching cycling enthusiasts on the go.

Google is experimenting with a “Mobile friendly” label displayed in search ads on mobile devices.

The news was shared by Alex Faux and Adriaan Dekker.

Screenshot of a Google search for "rapha" displaying a mobile-friendly ad for Rapha Archive. It features performance riding apparel, with a 30-day guarantee and options to shop men's and women's apparel. The search ad also highlights promotions like 15% off your first order.