Estimate the Impact of Your Inventory Selection

In Tools and Settings => Content Suitability you can choose what type of Inventory you want to use for your ads for YouTube and Display network(excluding App campaigns).

Thomas Eccel noticed that Google added an estimated impact on your inventory to compare available inventory types. You can see estimates for the following metrics:

Available Inventory
Impressions
CPM

With this new addition, making informed decisions about your campaign’s inventory just got easier.

Screenshot of an interface displaying Standard and Limited inventory options, highlighting content sensitivity exclusions. A green arrow points to the "Estimated impact" panel, revealing reduced revenue and impressions, increased CPM, and illustrating Inventory Selection Impact.

To learn more about the inventory options a table was added to understand what type of content is included in each inventory group. You can open it by clicking on the Compare Inventory types button.