Microsoft Advertising is introducing new device targeting options and search term landing page reports for Performance Max campaigns. This update allows advertisers to include or exclude specific device types, enhancing campaign precision and efficiency.
In addition to device targeting, the new search term landing page report provides insights into how search intent aligns with the landing pages users reach. This feature begins rolling out from mid-November, offering improved analysis capabilities for advertisers.
These updates are coming to the Microsoft Advertising UI, complementing earlier enhancements to the Microsoft Ads API. Read our previous coverage for API-side details.
Find the official announcement here: Build, steer, and measure your campaigns with AI: What’s new in Microsoft Advertising this October.