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Confidence Intervals in Experiments

July 31, 2023

A screenshot of a Google Ads experiments page displays confidence interval options: "Low" at 80%, "Medium" at 85%, and "High" at 95%. The selected "High confidence" option prioritizes accuracy over a longer timeframe and budget.

When setting up an experiment, the option to set a confidence interval appeared. The news was pointed out by Luuk Fiets.

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