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“Evaluating Sponsored Results” Animation Test in SERP

A web interface displays a “Show more” button, a section titled “Evaluating sponsored results” with a Google logo, and blurred content lines below, suggesting a list of search results or analytics.

Google is testing a new loading animation for sponsored results in the mobile search interface, featuring the message “Evaluating sponsored results”. The test includes the display of both Google and Gemini logos as ads load.

Sachin Patel spotted this animation and shared a screenshot showing placeholder bars suggesting content is loading. Google clarified that the test is merely an experiment in signaling loading status to users, and Gemini is not used to load the ads.

The Gemini logo is included to indicate the presence of AI features, but it serves no functional purpose in this experiment. 

This update was shared by Sachin Patel.

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