Google is introducing auto play animation for 3D models showing in Shopping paid results. Products remain static while users scroll through the feed. Once scrolling stops and a product with a 3D label is visible, the product automatically starts rotating without requiring any user interaction.
The update makes existing 3D product listings more engaging while keeping the browsing experience uninterrupted. Advertisers using 3D product assets may benefit from increased product visibility as the animation naturally draws attention when shoppers pause on a product.
However, the rotating 3D view may replace the product’s primary image while the animation is playing.
This update was shared by Khushal Bherwani.