Microsoft has released a new guide for agentic commerce called Prepare for the Age of AI Shopping, designed to help advertisers prepare for agentic commerce and AI driven shopping experiences.
The playbook focuses on three areas.
- Get discovered with AI ready product feeds in Microsoft Merchant Center.
- Get chosen through AI native ads across Bing and Copilot, Copilot Checkout, and Brand Agents.
- Understand what is working with AI Visibility insights in Microsoft Clarity, including AI citations, grounding queries, competitor comparisons, and AI referred traffic.
It also includes step by step recommendations and a 90 day activation roadmap to help brands prepare for the holiday shopping season.
You can find it here: How businesses win when AI does the shopping.