As the holiday season heats up, Microsoft Advertising shares essential strategies to boost campaign impact, particularly given the shortened period between Black Friday and Christmas. Here are the top tips to help brands maximize holiday sales:
- Sales Event Surge: More consumers plan to shop during holiday sales this year. In the U.S., 81% of respondents are expected to shop during a sales event, up from 75% last year. UK trends echo this, with 68% planning to shop during sales events.
- Online Shopping Dominates: Over 90% of consumers favor online shopping, a significant opportunity for reaching buyers via digital campaigns. Brands using tools like Performance Max are seeing impressive ROAS improvements (6%-30%).
- Continued Demand Post-Cyber 5: Though Cyber 5 is a peak shopping period, high traffic persists afterward, especially in Europe. Countries like Germany, France, and Italy report up to 54% of holiday conversions post-Cyber 5, with lower costs per click.
- European Trends by Category: Popular categories vary by country, with beauty and personal care leading in the UK, Germany, and France, while sports and fitness top lists in Spain.
For more tips, brands are encouraged to download Microsoft Advertising’s Holiday Playbook to unwrap growth this season.
Read the full article here: Unwrap growth: your final holiday season checklist | Microsoft Advertising
