Microsoft has introduced Cruise ads, designed to dynamically showcase cruise vacations to inspire bookings.
These ads leverage data specified in a feed file, allowing for the creation of personalized ads without keyword requirements.
Among the key benefits of using Cruise ads are:
- Customized ads: Generated based on user-supplied data.
- Improved return on ad spend: Higher volume, increased click-through rates, and lower costs per click.
- Time-saving automation: Ads created by Microsoft AI through bulk upload capabilities.
To get started, advertisers must create a Search campaign using a Responsive Search ad as a placeholder. The campaign can only be used for Cruise ads, ensuring it remains targeted exclusively to cruise promotions.
Read the official announcement here: Use cruise ads to showcase your cruise vacations – Microsoft Advertising API.