Google has launched a new podcast called Ads Decoded, hosted by Ginny Marvin, to explain how Google Ads actually works behind the scenes. The series features in-depth conversations with the teams building the platform, covering topics like learning periods, keyword relevance, and how AI is shaping campaign structure.
After a few early episodes aired in 2025, Google has now officially launched the podcast with the release of its Season 1 introduction.
Each episode focuses on delivering practical, jargon-free insights for advertisers. Listeners can expect early context on product changes, clear explanations of platform behavior, and tips they can apply right away.
If you manage Google Ads, this podcast is worth adding to your queue to better understand how decisions are made and why features behave the way they do.
You can listen to Ads Decoded on your preferred platform:
Watch the intro here: Introducing Ads Decoded by Google Ads.