Advertisers running short sales events can now utilize seasonality adjustments in Demand Gen campaigns. This feature enhancement aims to accommodate conversion rate spikes during peak periods, such as Black Friday.
The recent update to the Google Ads help page confirms that seasonality adjustments are now applicable to Search, Shopping, Demand Gen, and Display campaigns using Target ROAS and Target CPA bid strategies. Additionally, the page includes a new link to information about Demand Gen campaigns. Advertisers should consider using seasonality adjustments for short-term events lasting between 1 to 7 days.
Read the official help page here: About seasonality adjustments.
This update was spotted by Hana Kobzová.