Google has announced a new set of Demand Gen updates in the June edition of Demand Gen Drop, introducing new creative capabilities and measurement improvements designed to help advertisers improve campaign performance across YouTube.
The update includes:
- More video resizing options allowing automatic transformations from vertical to square, vertical to landscape, and square to landscape to better fit placements across different screens.
- Gemini powered creative insights that provide automated recommendations to improve image and video assets.
- Web to App Measurement for app acquisition, helping advertisers understand how Demand Gen campaigns drive new app installs and measure the path from web interactions to app downloads.
These updates give advertisers more flexibility to adapt creative assets and better measure Demand Gen performance across web and app experiences.
Check the official announcement: Elevate your campaign performance with June’s Demand Gen Drop..