Google has introduced a new is_incentivized_review attribute in Product Review Feeds, officially allowing reviews collected through coupons, gift cards, points, or discounts, as long as they’re clearly disclosed.
Merchants must mark any incentivized review as true in the feed to stay compliant and avoid review suppression or feed disapprovals.
What to know:
- New boolean attribute: <is_incentivized_review>
- Required only when a review was collected via an incentive
- Mis-tagging can lead to visibility loss in Shopping
- Supported in Google’s Product Review Feed schema and policy docs
For brands offering reward-based review programs, this update brings clarity and flexibility, but accuracy is essential to maintain trust signals and avoid policy issues.
This update was shared by Vojtěch Audy, and you can check out Emmanuel Flossie’s video here: Google Merchant Center Update “Incentivized Reviews” Attribute Explained.
