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Promotion Analytics Now Live in Merchant Center Next

Screenshot of the Merchant Center Next dashboard, highlighting Promotion Analytics in the Promotions section with status indicators, performance metrics, a website promotions notice, and options to manage or add promotions and view related data.

Google has rolled out new performance insights in the Promotions section of Google Merchant Center Next. Advertisers will now see two summary charts titled “Your promotions at a glance” and “Performance in the last 28 days,” offering a quick snapshot of promotion activity and outcomes.

Screenshot of the Merchant Center Next dashboard, highlighting Promotion Analytics in the Promotions section with status indicators, performance metrics, a website promotions notice, and options to manage or add promotions and view related data.

This update should help merchants monitor promotion statuses and performance directly within the Merchant Center interface, making it easier to adjust offers based on real-time performance.

This update was shared by Brodie Clark and Barry Schwartz.

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