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Demand Gen Placement Report Now Shows Gmail and Discover Separately

A Google Ads Demand Gen Placement Report interface displays ad placements, with "Discover" and "Gmail" highlighted in a red box under the "Where ads showed" tab. Conversion rates and types of placements are listed in a table format.

Google has updated the “Where ads showed” report for Demand Gen campaigns, giving advertisers clearer visibility into where ads appear. Gmail and Discover traffic are now listed as separate categories instead of being grouped under “other.”

A Google Ads Demand Gen Placement Report interface displays ad placements, with "Discover" and "Gmail" highlighted in a red box under the "Where ads showed" tab. Conversion rates and types of placements are listed in a table format.

The “other” category will continue to include YouTube channels that don’t meet reporting thresholds, or placements which did not meet the minimum required thresholds for impressions or interactions.

This update was spotted by Hana Kobzová.

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