Google is rolling out Demand Gen Drops, a new monthly showcase highlighting the latest AI-powered updates to help marketers boost results on YouTube.
This month’s updates include:
- Promotion assets for occasions and promos.
- Conversion lift now available at lower spend & volume, across campaigns or entire accounts.
- Comparable conversion columns aligned with other platforms’ attribution.
- Omni-channel bidding for online + offline sales.
- Local offers to highlight in-store deals for nearby shoppers.
Read the full update here: Introducing Demand Gen Drops to help you stay on top of what’s new and drive results.
