Axel Falck shared an official roadmap for upcoming features for Performance Max campaigns, with several highly requested features either in beta or scheduled for rollout.
Here are some highlights…
Coming in Q1 2025 (Beta):
- Demographic exclusions by age
- Search terms reporting
- Channel-level reporting (Beta)
From Q2 2025:
- Channel-level reporting begins official rollout
H2 2025:
- Full launch of channel performance reporting with diagnostics and insights
- Budget controls enter Beta
These updates bring greater transparency and control to PMAX, addressing long-standing feedback from advertisers.
