Advertisers have been eagerly awaiting the launch of Feed rules in Google Merchant Center Next. It appears the release is coming soon, as Google has published an official help page article on a feature called Attribute rules, which is expected to replace Feed rules known from the classic GMC interface.
This update follows the recent addition of the Custom data source matching feature. Although not yet available, new help page suggests a release soon.
This feature represents a significant step toward the full implementation of Google Merchant Center Next, encouraging users to prepare for the transition.
Read more on the official help page: Set up your attribute rules
This news was spotted by Dario Zannoni.
