Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News
2 2025-03
0
Share

Deadline for Adopting Microsoft Consent Mode

March 18, 2025
Screenshot of a message from Microsoft regarding end-user consent for campaigns in the EEA, UK, and Switzerland. It highlights new requirements effective May 5, 2025, emphasizing the need for Microsoft Consent Mode adoption to update consent signals and avoid campaign interruptions.

Microsoft Advertising sent an email informing advertisers that it is enforcing UET consent compliance in the EEA, UK, and Switzerland. Advertisers must ensure proper user consent for tracking or risk losing retargeting and conversion measurement.

Full enforcement starts May 5, 2025.

Screenshot of a message from Microsoft regarding end-user consent for campaigns in the EEA, UK, and Switzerland. It highlights new requirements effective May 5, 2025, emphasizing the need for Microsoft Consent Mode adoption to update consent signals and avoid campaign interruptions.

Related posts:
Share this article
0
Share
0
0
0
0
0
0
0
0
Shareable URL
Read next