Google is rolling out new Demand Gen features to help retailers drive sales and create a seamless online-to-offline shopping experience:
🔹 Product Feeds in Demand Gen – Google is rolling out new experience for retailers with product feeds in Google Merchant Center.
🔹 Local Offers Integration – Show real-time product availability at nearby stores using local product feeds, driving more in-store visits.
🔹 Omnichannel Bidding – Optimize campaigns for both online purchases and in-store visits for a more connected strategy.
These updates bridge the gap between online and offline shopping, giving retailers new ways to engage customers.
Read the full article here: New ways to help you drive performance with Demand Gen.
