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Consent Mode v2 Compliance For Offline Conversion Imports


Beginning March 6th, all new offline conversion imports must incorporate two additional columns to comply with Consent Mode v2:

  • Ad User Data, marked as GRANTED
  • Ad Personalization, also marked as GRANTED

Failure to include these columns will result in Google reporting 0 conversions. Initially, this mandate applies solely to new uploads, but from March 6th onwards, it will expand to encompass all uploads, regardless of their creation date.

This news was uncovered by Anthony Tierney.

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