A new feature called Search Max has appeared in Google Ads match type filter for some advertisers.
“Search Max” combines Search Term Matching and Text & URL Optimization to enhance ad performance by broadening reach and improving user relevance.
While details are scarce, this feature aims to drive higher conversions by adapting to the changing search landscape.
You can find the full article here: Google Ads Search Max Coming Soon?.
Lars Thoning Dybro and Adriaan Dekker have also highlighted this news.
Vishal Durge shared an official PDF, which you can also read in his LinkedIn post.
