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Callout Assets Replace Descriptions in Search Ads

January 7, 2025

A Google search results page for "Injury Law Firm" with several sponsored ads highlighted. Three ads are outlined and labeled "JUST Call Outs" and "Truncated Descriptions," showing brief summaries and contact info. A map is partially visible below.

Anthony Higman noticed search ads on Google desktop results that lack descriptions. Instead, they display callout assets.

It’s worth noting that a different ad format without descriptions was observed back in December.

A Google search results page for "Injury Law Firm" with several sponsored ads highlighted. Three ads are outlined and labeled "JUST Call Outs" and "Truncated Descriptions," showing brief summaries and contact info. A map is partially visible below.