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PPC News: Video

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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Screenshot of a Google Ads interface showing a warning about Minimum Video Length: “Videos that are under 10 seconds long will not show on YouTube In-Stream.” Various options for video, Demand Gen, and ad preview are visible on the screen.

Minimum Video Length For In-Stream in Demand Gen

Google Ads has introduced a warning in Demand Gen campaigns, notifying users when their video assets are shorter…

August 23, 2025

Illustration of a person with a megaphone standing on a red arrow-shaped staircase pointing upward. A YouTube play button icon is on one of the arrows, symbolizing growth or success in content creation.

Google Publishes Help Page on YouTube TV Ads Eligibility

Google has released a new help page detailing how advertisers can run campaigns on YouTube TV. Ads can be booked…

August 12, 2025

A graphic announces the availability of the Full Enhanced Conversion Impact Table, showing a data table with campaign metrics. Text highlights that all five columns are shown together to track Enhanced Conversion Uplift by Campaign Type for complete EC insights.

Enhanced Conversions Uplift by Campaign Type

Thomas Eccel shared that Google Ads has expanded the Enhanced Conversions Impact Report with additional columns,…

August 9, 2025

A campaign selection webpage displays six campaign types: Search, Shopping, Premium Streaming Campaigns (selected with a pop-up description), Lodging, Performance Max, and Audience. The info box highlights the benefits of Streaming Advertising.

Microsoft Advertising Introduces Premium Streaming Campaigns

Microsoft Advertising has quietly launched a new campaign type called Premium Streaming in its online interface,…

August 4, 2025

A split screen shows a man in a suit at his desk with digital graphics overlay on the left, and Demand Gen Ads like a “Grow Your Business In Just 4 Hours” website ad with a "Visit site" button on the right. An arrow connects both panels.

Landing Page Screenshot Spotted Live in a Video Ad

Google is now showing landing page screenshots in Demand Gen video ads. This visual preview feature, recently…

July 29, 2025

Google Adds Branded Searches as New Conversion Metric

Dario Zannoni spotted a new help page dedicated to Branded searches. a new conversion type announced at GML…

July 23, 2025

Two sponsored online ads in horizontal format are shown. The first from MediaMarkt promotes office equipment, featuring two women at a desk. The second, styled like YouTube Pause Ads, highlights free program registration to earn up to 12,600€.

YouTube Pause Ads Show in Both Vertical and Horizontal Formats

YouTube Pause Ads, first announced in March 2024 for YouTube Select, then in April 2025 for Connected TVs, later…

July 11, 2025

A Google Ads dashboard displays video insights, including 11.9K ad views, audience retention metrics, and navigation options on the left sidebar for managing campaigns, assets, and analytics.

Video Analytics Available in Google Ads

A new video analysis feature is rolling out in Google Ads, giving advertisers deeper insights into video…

June 29, 2025

A TV screen displays a shopping interface with images of products like headphones and shorts, showcasing Product Feed Integration. A person browses clothes on the left, with a red "New!" starburst in the top left corner of the screen.

Interactive Product Feed Integration Announced for YouTube TV Ads

Google continues to enhance shoppable experiences on YouTube, following the recent addition of QR codes for TV…

June 25, 2025

A woman stands in front of a blue background explaining a topic. On the right, an interactive website features options like “Download Curriculum” and “Become an ML Engineer,” with highlighted “Book now” and “Skip” buttons, similar to YouTube Ads.

YouTube Ads Just Got More Interactive

Adriaan Dekker and Arpan Banerjee just caught a slight update related to sitelinks within video ads on YouTube…

June 20, 2025