Google Officially Introduces Cross-Media Reach
Google Ads has introduced a measurement tool called Cross-Media Reach, first spotted in July 2023, that allows…
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PPC News: Video
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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Masthead Expands to Google TV
Previously exclusive to YouTube, Google is now extending its Masthead ad format to Google TV. Masthead is a…
Maximize Reach with Google TV Network Directly via Google Ads
Advertisers can now access the Google TV network through Google Ads and Google Display & Video 360. This new…
Video Impressions Added to Conversion Paths Report
Google Ads has enhanced its reporting capabilities by introducing video impressions to the Conversion paths…
Content Suitability Simplified
Starting September 2024, Google Ads is sending out email notifying advertisers about simplifying Content…
Microsoft Advertising Editor Adds Video and Connected TV Ads Support
Microsoft Advertising Editor now supports Video and Connected TV ads that are served across Microsoft properties…
Microsoft Advertising Targets Summer Games 2024 Audience
Microsoft Advertising is introducing a new in-market audience segment for the Summer Games 2024 in Paris. This…
GML 2024: Animated Image Ads for YouTube
During Google Marketing Live 2024 event Google announced Animated image ads for YouTube. This new ad type will…
GML 2024: Stickers for YouTube Shorts Ads
To leverage the interactive and fun mindset of Shorts, Google will launch Stickers for YouTube Shorts ads in the…
Google Adds New YouTube Search Term Report
A new feature for YouTube advertisers is the YouTube search term report. This report allows users to see the…