Microsoft Advertising is introducing a new in-market audience segment for the Summer Games 2024 in Paris. This segment allows advertisers to reach sports fans who are actively following the games, leveraging Microsoft’s audience intelligence to target users based on their online behavior.
With over 49 million people using Microsoft Start for sports updates, this is a prime opportunity to engage a global audience. Advertisers can use this audience for search, native, display, and video campaigns, ensuring their brand message reaches the right people at the right time.
For more details, visit Microsoft Advertising’s official site: Editor support for Video ads and other updates for June
