Google Made Shorts Views More Transparent
Starting March 31, 2025, YouTube will count a Shorts view every time a video starts playing or replays with no…
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PPC News: Video
300 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
YouTube Ads Now Support Sitelinks on Desktop
Five years ago, sitelinks were introduced for YouTube in-stream ads on mobile, but they’ve only now started…
VAC Duplication Now Defaults to Demand Gen
Brent Neale found that copying a Video action campaign automatically selects an upgrade to Demand Gen. It also…
YouTube BrandConnect Presents New Ways to Work with Creators
YouTube BrandConnect lets brands tap into creator influence with Partnership ads, audience insights, and…
YouTube Shopping Affiliate Program Live in GMC
Arpan Banerjee about how the YouTube Shopping affiliate program is rolling out in Merchant Center Next,…
YouTube Revamps Mid-Roll Ads
Starting May 12, 2025, YouTube is improving mid-roll ad placement for a better viewing experience and higher…
A First Look at Creator Partnerships in Google Ads
Kevin Kaneria shared a screenshot showing how Creator Partnerships appear live in a Google Ads account. This…
New YouTube Exclusion Options in Google Merchant Center
Google has updated the excluded_destination attribute in Google Merchant Center, introducing two new values:…
Help Page on Upgrading Video Action Campaigns to Demand Gen
Google has released a new help page with more details on upgrading Video Action Campaigns to Demand Gen. It…
Shorter Video Enhancements Automatically Enabled for Demand Gen
Unless you opt out, Google Ads will start enabling video enhancements, especifically the Short video feature,…