YouTube Subscriptions as Demand Gen Campaign Goal
Google Ads has introduced a new update for Demand Gen campaigns: Advertisers can now optimize for YouTube…
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PPC News: Video
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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Confirms Landing Page Previews for Demand Gen
About a week ago, Google introduced a new feature that allows advertisers to use landing page previews in Demand…
Crop & Trim Feature Help Page Live for Demand Gen Video Ads
Adriaan Dekker shared that Google has launched a new help page about video crop and trim tool within Demand Gen…
YouTube Ads Now Showing Call-To-Action Overlay Button
A new YouTube ad format shows the call-to-action overlay directly on the image thumbnail YouTube. In the example…
Video Assets for Search Spotted Live
Video assets were first spotted in December 2024 in the Google Ads online interface. Now, Sachin Patel observed…
YouTube Engagements as a Campaign Goal in Demand Gen
Mihai-Adrian Ciurea shared that “YouTube engagements” goal has now been rolled into Demand Gen campaigns…
YouTube Product Stickers Are Live
Stikers for YouTube videos were announced during Google Marketing Live 2024 event. Now, Adriaan Dekker and Arpan…
Advertisers Appearing Twice in YouTube
Anthony Higman noticed that YouTube is now displaying the same ad twice within a single scrolling session. See…
Demand Gen Ads Now Offer More Engagement on YouTube
Anthony Higman pointed out that Demand Gen on YouTube is now expanding after seeing a few seconds of the video…
Google Releases a New Guide for YouTube Shorts Ads
Google has published a comprehensive guide to help advertisers leverage YouTube Shorts ads effectively. The…