A First Look at Creator Partnerships in Google Ads
Kevin Kaneria shared a screenshot showing how Creator Partnerships appear live in a Google Ads account. This…
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PPC News: Video
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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
New YouTube Exclusion Options in Google Merchant Center
Google has updated the excluded_destination attribute in Google Merchant Center, introducing two new values:…
Help Page on Upgrading Video Action Campaigns to Demand Gen
Google has released a new help page with more details on upgrading Video Action Campaigns to Demand Gen. It…
Shorter Video Enhancements Automatically Enabled for Demand Gen
Unless you opt out, Google Ads will start enabling video enhancements, especifically the Short video feature,…
Google Ads Nudges YouTube Into Demand Gen
It’s happening, says Joey Bidner! Google Ads is moving closer to fully integrating Video action campaigns into…
Sitelink Layout Experiment on YouTube
A YouTube ad format spotted by Adriaan Dekker features sitelinks positioned on the right side, highlighted with…
Cost-Per-Hour Pricing For Masthead
YouTube is piloting a Cost-Per-Hour (CPH) masthead, allowing brands to own their top ad space by the hour. This…
Easier Creative Optimization in Demand Gen
Google enhances Demand Gen ads to help brands create more engaging, format-ready assets. These updates help…
VAC to Demand Gen Timeline Updated
Google has shared additional information about the Video Action Campaign upgrade to Demand Gen set for 2025:…
YouTube’s Carousel Test for Demand Gen
Thomas Eccel shared that Google Ads is experimenting with swipeable product carousels on YouTube’s mobile…