Google Moves Logo Settings in Merchant Center
Google has relocated the logo management section in Merchant Center Next, making it easier to manage brand…
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PPC News: Shopping
394 posts
PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Universal Commerce Protocol Now Live in Merchant Center
Google’s new Universal Commerce Protocol (UCP) is now live, enabling AI agents to complete transactions directly…
“Subscribe and Save” Now Live in Google Merchant Center
Google has recently announced subscription-based promotions in Google Merchant Center, allowing merchants to…
Google Shopping API Migration Deadline Coming Soon
Google is now sending reminders about the upcoming deadlines to migrate to the new Merchant API. Beta users must…
Total Budgets Now Live for Search, Performance Max & Shopping
Google Ads has launched campaign total budgets for Search, Performance Max, and Shopping campaigns in open beta.…
Shopping Ads Get Product Title & Image A/B Testing
Google Ads is testing a new A/B testing feature for Shopping Ads, allowing select merchants to experiment with…
Business Agent Rolls Out in Google Merchant Center
Following the recent launch of agentic shopping tools, Google’s Business Agent is now appearing in Google…
Google Launches Agentic Shopping Tools and AI Features for Retailers
With Microsoft announcing Copilot Checkout and Brand Agents recently, now Google doesn’t want to stay behind.…
Copilot Checkout Expands Shopping Capabilities in Microsoft Ecosystem
Microsoft is rolling out Copilot Checkout, a frictionless buying experience that allows users to complete…
Google to Enforce Separate Product IDs for Multi-Channel Items
Starting in March 2026, Google Merchant Center will update how it manages multi-channel products (items sold…