Annual Merchant Center Specification Update
Annually, Google reviews the Google Merchant specification and implements significant updates. What changes can…
Browsing Tag
PPC News: Shopping
500 posts
PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Review ID Required in the Product Review Feed
Starting July 8, 2024, uploading product reviews to Google will require a review ID as a mandatory attribute in…
Sticky Sponsored Label for Shopping Ads
Gagan Ghotra discovered sticky Sponsored label on mobile search results for Shopping ads. Explore his post on X…
Two Catch-All Campaigns for Shopping
A new notification was discovered under Notifications in the Google Ads account interface that recommends to…
Expanding the Maximise Conversion Value Bidding Strategy in Microsoft Advertising
Previously limited to smart shopping campaigns, Maximise Conversion Value has been expanded by Microsoft…
Auction Insights Divided into 2 Tabs: Search and Shopping
Adriaan Dekker discovered updated Auction insights for Performance Max campaigns to include two distinct tabs:…
More Info in Product Status
Google has improved the Products tab in the online interface. When hovering over Status column of a specific…
Product Studio Available in Australia and Canada
Product Studio is now accessible to merchants in Australia and Canada! This collection of complimentary,…
Smart Shopping Campaigns to Transition to Performance Max
Microsoft Advertising launched Performance Max campaigns globally on March 5th. Navah Hopkins pointed out that…
Tracking Purchases with Google Tag in Google Merchant Center
Thomas Eccel spotted a feature in Google Merchant Center Next that allows stores to track purchases as…