Browsing Tag

PPC News: Shopping

486 posts

PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Screenshot of Google Ads interface highlighting "Create and manage campaigns in Merchant Center." A blue notification box explains steps for PMAX Campaign Management. Some Shopping campaigns are paused, and there's a green "New" badge on the right.

Shopping and PMAX Campaign Management Within Google Merchant Center

Google Merchant Center allows users to manage and create ad campaigns directly within its interface. Found under…

June 12, 2024

Screenshot of a Google Merchant Center Help article titled "Set up your attribute rules." It details how to use data source operations like "Set to" and modification operations such as "Prepend" for transforming product data, enhancing integration with strategic attribute rules.

Attribute Rules Coming Soon to Google Merchant Center Next

Advertisers have been eagerly awaiting the launch of Feed rules in Google Merchant Center Next. It appears the…

June 9, 2024

Screenshot of a Google Merchant Center dashboard showcasing product feeds, detailing their types, input methods, last uploads, languages, and targets. A red arrow highlights a note about changes in supplement feeds.

Supplement Feeds Automatically Separated In Google Merchant Center

Starting June 2024, Google Merchant Center will automatically separate supplement feeds linked to multiple…

June 6, 2024

Two side-by-side navigation menus are displayed with an arrow pointing from "Dashboard" on the left to a red-outlined area on the right. The highlighted "Analytics" section includes sub-items like Summary, Products, Online Store, and Your Reports. Access detailed insights in the Merchant Center's Performance Section.

Performance Section Renamed to Analytics in Merchant Center

Google has renamed the Performance section in the Google Merchant Center standard interface to Analytics to…

June 6, 2024

Screenshot of a Google Merchant Center Help page titled "Set up Custom Feed Matching." A red box highlights the title, with a note indicating it's for the classic Merchant Center experience. Perfect guide for integrating SEO Keywords efficiently in your product feeds.

Custom Feed Matching for Merchant Center

Google Merchant Center is rolling out a new feature called Custom Feed Matching. This feature allows seamless…

June 4, 2024

Two people are sitting at desks, smiling and looking at computer screens. The office setting includes potted plants in the background. The image relates to an email from Microsoft Advertising about the Automatic Upgrade feature in a new campaign update.

Automatic Upgrade of Smart Shopping to PMAX

In March, Microsoft announced the global availability of Microsoft Advertising’s Performance Max to all…

June 3, 2024

A bar graph in the Diagnostics section shows product statuses from April 21 to May 19, 2024, with categories: "Can show in ads" (green), "Paused or out of stock" (blue), "Campaign issues" (red), and "Not approved" (grey). Green dominates, indicating most products are eligible for ads.

Diagnostics Section Appears in the Overview

A diagnostics section known from Google Merchant Center has been spotted in the Google Ads online interface…

May 28, 2024

Screenshot of a Google Merchant Center Help page titled "Transit Time Label [transit_time_label]." It details using the label attribute for products with varying transit times, outlines when to apply it, and includes a format guide for seamless integration.

Transit Time Label Attribute Removed from Google Merchant Center

Google has removed the “transit_time_label” attribute help page from the Google Merchant Center.…

May 28, 2024

Screenshot titled "Incremental Feeds Deprecation May 2024" explains the deprecation of Incremental Feeds in Google Merchant Center. It details the impact on merchants, guiding them to adopt an alternative upload method.

Incremental Feeds Feature Deprecated in Google Merchant Center

Google is discontinuing the Incremental Feeds feature in the classic Merchant Center experience. Existing feeds…

May 26, 2024

Two sunglasses with tortoiseshell frames are displayed. The left pair, featuring brown lenses, is priced at $50. The right pair also costs $50 and sports round frames with dark lenses. Highlighted in green below is "Gross profit $35," demonstrating a focus on profit optimization, while $25 appears beside the right sunglasses.

GML 2024: More Details Revealed about Profit Optimization

During the Google Marketing Live 2024 Keynote event, Google announced profit optimization and the day after,…

May 23, 2024