Browsing Tag

PPC News: Shopping

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PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Screenshot of a Google Ads page announcing the voluntary upgrade to Merchant Center Next. The page highlights the availability of this new version, features a green "New!" stamp, and shows a sample dashboard with various metrics, making it easier to manage more accounts.

Merchant Center Next Available to More Accounts

Google has started showing notifications for voluntary Merchant Center Next Upgrade. The notification shows the…

July 12, 2024

A screenshot of a settings page with a dropdown menu for adding social profiles, displaying options like Instagram, TikTok, YouTube, Pinterest, and Facebook. To the right, there are sections for the Korean business registration number and adult content declaration.

Social Profiles in Google Merchant Center Next

The Business details section in Google Merchant Center Next has a new dedicated area for social profiles.…

July 10, 2024

A screenshot of a section titled "Business identity attributes" in Google Merchant Center that allows users to toggle different business attributes. The options listed are Black-owned, Latino-owned, Veteran-owned, Women-owned, and Small business. All toggles are currently off, enhancing SEO potential.

Business Identity Attributes Added to Google Merchant Center Next

Business identity attributes, familiar from Google Business Profile, are now available in Google Merchant Center…

July 10, 2024

A customer service form with fields for Website URL, Email, Country code, and Phone number. Checkbox options include "Live chat support available" and "Chat bot support available." A dropdown menu for preferred contact method with "Live chat" selected. The form highlights Extended Customer Service Options with buttons for Cancel and Save at the bottom.

Extended Customer Service Options in Google Merchant Center Next

In addition to the website, email, and phone options familiar from the classic Merchant Center, Google has…

July 10, 2024

Screenshot of a webpage showcasing add-on options. The highlighted section reads "Advanced data source management" with a red arrow pointing to it, indicating features for uploading data and modifying product data using Feed Rules for shopping ads.

New Features Simplify Data Management in Merchant Center Next

Google releases official help articles on Advanced data management features in Google Merchant Center Next. New…

July 4, 2024

A screenshot of an announcement from Google Merchant Center about changes in data collection and conversion data usage. It details updates to conversion reporting features, performance data, and integrations with Google products. A section explains how to opt-out.

Google Merchant Center Enhances Conversion Data Measurement

Google Merchant Center is updating the way it collects and uses conversion data from the website. Soon, all…

July 3, 2024

Feed Rules And Supplemental Feeds Live in Merchant Next

You can enable Feed rules and Supplemental feeds in Google Merchant Center Next within the Add-ons section. Both…

June 30, 2024

A computer screen displaying Product Studio showcases a skincare product tube labeled "Albaina" on a table with red cherries and a folded napkin. Instructions and additional features are visible, expanding the editing options on the right side of the screen.

Product Studio Expands And Introduces Additional Features

Google’s Product Studio has been launched in the UK, India, and Japan! It is now available to merchants in…

June 28, 2024

Track ROAS More Effectively with Target Pacing Insights

Google Ads has launched a new section within the Insights page called the Target pacing insights, now visible…

June 26, 2024

A world map highlights SE, CH, DK, AT, SG, VN, NZ, ID, TH, MY, PH. To the left reads: "Rolling Out Merchant Promotions: In H2’ 2024,we expand to 11 More Countries," joining fully available regions like the US and UK.

Merchant Promotions Rolling Out to 11 More Countries in H2

Google is set to expand its Merchant Promotions to 11 new countries in the second half of the year. The newly…

June 24, 2024