Google Merchant Center Renames Conversions
Emmanuel Flossie noted that Google has updated its conversion terminology in Google Merchant Center.…
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PPC News: Shopping
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PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
RVs and Campers Now Included in Vehicle Ads
As of February 28, 2024, Google Ads now allows RVs and campers in Vehicle ads. This update lets dealerships…
Google Experiments with Horizontal & Vertical Scroll in Shopping Ads
Khushal Bherwani shared that Google is testing horizontal and vertical scroll bars in the Shopping section in…
Google Merchant Center Adds ‘Physical Stores’ Tab
Google has introduced a new “Physical Stores” section in the Google Merchant Center, displaying…
New YouTube Exclusion Options in Google Merchant Center
Google has updated the excluded_destination attribute in Google Merchant Center, introducing two new values:…
Sponsored ‘Comparison Sites’ tab in Shopping
Giorgos Touloumis observed a new design for paid results advertised by Comparison sites within Shopping results.…
AI-Generated Summary Arrives in Google Merchant Center
Google Merchant Center now shows AI-generated performance summaries marked as experimental. These insights…
Performance Max for Marketplaces in Southeast Asia
Marketplaces in Southeast Asia are huge. Google has published an article about its evolution and its advertising…
Google Shopping Now Shows Category-Wise Search Volume Data
Google has published a new help page article dedicated to Search volume. This report helps advertisers track…
Performance Max for Marketplaces Spotted Live in Shopping Ads
Performance Max for Marketplaces was first mentioned in May 2024 when Google launched an official help page…