Audience Exclusions Now Supported in Shopping Campaigns
Google Ads has quietly rolled out support for audience exclusions in Shopping campaigns, a major shift from…
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PPC News: Shopping
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PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Loyalty Tools in Google Ads and Merchant Center Coming Soon
Google has introduced new loyalty features across Google Ads and Merchant Center to help retailers engage…
Full Placement Reporting Announced for Search Partner Network
Google has introduced full placement reporting for Search Partner Network (SPN), covering Search, Shopping, and…
Cart Data Diagnostics Tool Live in Google Ads
Google has launched a new diagnostics tool for advertisers using conversions with cart data, aimed at improving…
Merchant API Replaces Content API for Shopping
Google has officially rolled out the Merchant API, now generally available and set to replace the Content API…
Automatic Improvements Page Renamed to Automations
Google has updated the Automatic improvements page in Google Merchant Center Next, now calling it “Automations”.…
Google to Restrict Political Ads in Shopping Campaigns Across EU
Starting in September 2025, Google will restrict political content in Shopping ads across…
Clearer Delivery Statuses in Shopping Campaigns
Microsoft Advertising just rolled out new delivery status messages and a campaign diagnostic tile to help…
No More “Edit Source” Needed in Remarketing Code Setup
Dario Zannoni shared an update that one no longer needs to manually enable dynamic remarketing or select your…
“Maximum Retail Price” Attribute for Product Feeds in India
Emmanuel Flossie shared that Google Merchant Center has introduced a new attribute, [MRP] (Maximum Retail…