Google Ads has quietly rolled out support for audience exclusions in Shopping campaigns, a major shift from long-standing limitations.
Until now, advertisers could apply audience segments only for observation, not exclusion.
The update unlocks new strategic opportunities by allowing advertisers to refine their targeting and exclude specific audiences, such as past converters or low-intent segments, from seeing Shopping ads.
To apply this setting, go to your campaign settings in Google Ads and look for audience exclusions under the “Audiences” tab.
This update was shared by Jyll Saskin Gales.