YouTube May Soon Split from Google’s Search Partner Network
Google is considering a new “YouTube Network” campaign option within Google Ads. A recent survey spotted on the…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Location Assets Can Now Be Selected via Google Maps
Google Ads now lets advertisers search and select up to 10 business locations directly from Google Maps when…
Message Extension Gets Facebook and Zalo Support
Google has quietly updated its Message extension to support more messaging platforms. In addition to SMS and…
Cannabis Ads Pilot Launching on Google Search in Canada
Google Ads is launching a limited pilot in Canada to allow cannabis-related product and service ads on Search.…
Full Placement Reporting Announced for Search Partner Network
Google has introduced full placement reporting for Search Partner Network (SPN), covering Search, Shopping, and…
Preview Responsive Search Ads from Ad Summary with “Preview ads”
Google Ads now includes a “Preview Ads” option directly next to “View assets details,” allowing advertisers to…
Google Replaces Language Targeting With AI in Search… Or Not?
Spotted by Ezra Sackett, Google Ads will be removing manual language targeting settings from Search campaigns by…
Google Tests Horizontal Line and Sponsored By Label in Search Ads
Google appears to be experimenting with a horizontal line above the sponsored search results. Two versions with…
Enhanced Conversions Uplift by Campaign Type
Thomas Eccel shared that Google Ads has expanded the Enhanced Conversions Impact Report with additional columns,…
Google Prepares AI Mode Ad Rollout for Q4
Big shift in paid search strategy: Google is rolling out ads in AI Mode, its conversational search experience.…