Google’s Search Query Report May Not Reflect Actual Queries
Did you know that the search terms displayed in the Search Query Report may not actually correspond to the…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Full Placement Reporting for Search Partner Network
Google Ads has launched full placement reporting for the Search Partner Network (SPN), providing comprehensive…
AI Max Content and Title Exclusions Coming to Account Level
Google will be bringing content and titles related exclusions to the account level in Google Ads AI Max later…
Google Officially Introduces Site Visits Asset
Google has published a new help page detailing the site visits asset for ads, confirming its official name and…
AI Brief Launched to Steer AI Max
Google Ads has launched AI Brief, leveraging Gemini to enable advertisers to guide AI Max campaigns…
AI Max With Brand Inclusion Recommendation Now Available
Google is running a new beta recommendation called “Turn on AI Max with brand inclusions”,…
Negative Keyword Impact Preview Added to Google Ads
Google Ads has introduced a new feature allowing users to preview the impact of negative keywords within their…
Google Tests AI Label On Search Ads
Google is testing the addition of an AI label to select search ads on mobile devices within its sponsored…
AI Max Now Available in Microsoft Advertising Platform
Microsoft Advertising has launched AI Max, an advanced feature set to enhance Search campaign performance. …
Messages from Ads as New Optimization Goal in Search
Anthony Higman recently highlighted a new optimization feature that allows advertisers to optimize Search…