Exact Match No Longer Blocks Broad Match in AI Overviews
Google has clarified that exact match keywords do not serve ads within AI Overviews, and they also no longer…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Ads in AI Overviews Now Live in 12 Countries
Google has expanded the availability of ads within AI Overviews to 11 new countries beyond the U.S. These…
Bing Tests (Then Cancels) Google-Style Sponsored Results Grouping
Bing briefly tested Google-like ad grouping, where multiple ads sit under a single “Sponsored results” label…
Google Ads Updates Dismiss Pop-Up for AI Max Recommendation
Google Ads has updated the pop-up shown when dismissing the AI Max recommendation. The new interface introduces…
Microsoft Experiments With Ad Label Placement on Bing
Microsoft is testing moving the “Sponsored” ad label in Bing’s search results from the left side to the…
Bing Tests Expandable Favicons on Hover in Search Results
Microsoft is testing a new UI feature in Bing Search that expands favicons when users hover their cursor over a…
“Learn More” Button Appears on Search Ads
Some users are now spotting a new “Learn more” button appearing at the top-right corner of Search ads on…
Animated Image Extensions Spotted in Google Search Results
Karl-Heinz Fogarascher has spotted a new visual effect in Google Search ads on iPhone using Chrome. In this…
Local Ads Now Showing “Products At This Location”
Anthony Higman is seeing a new “Products At This Location” module across Local Ads, even in legal categories.…
New AI-Powered Review Snippets in Search Ads
Anthony Higman spotted a new AI-powered section in Google’s search ads that displays real review snippets…