Itinerary Conversion Value Rules Introduced for Travel Campaigns
Google Ads has introduced Itinerary Conversion Value Rules to help travel advertisers better optimize for…
Browsing Tag
PPC News: Performance Max
263 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Publishes Official Guide to Video Ads Across Google Surfaces for PMAX
During Google Marketing Live 2025, Google has announced testing video ads across Google surfaces, providing…
PMAX Channel Performance Reporting Goes Live
Aleksejus Podpruginas spotted Performance Max Channel performance reporting live in his account, indicating the…
GML 2025: Performance Max Updates and New Channel Reporting in Open Beta
During GML 2025, Google highlighted Performance Max as a core part of the new Power Pack campaign mix. Alongside…
Microsoft Activate 2025 Recap: Performance Max Clarity, Copilot Ads & More
Microsoft Advertising made a strong impression at Activate 2025, combining transparency, AI-forward innovation,…
Performance Max Gets Device Targeting Control
A long-requested feature is rolling out. Device-level targeting is now available within Performance Max campaign…
Image Enhancements Live in Performance Max
Three weeks ago, Google published an help page article about enhancing the Asset optimization section in…
Microsoft Upgrades Smart Campaigns to Performance Max
Microsoft will begin upgrading Smart campaigns to Performance Max starting mid-May. This change is designed to…
Search Themes Limit Increased to 50 in Performance Max
The limit for Search themes in Performance Max campaign has increased once again. Originally it was capped at…
Channel Performance Reporting for Performance Max
Understanding where your conversions come from just got a lot easier. Google Ads is rolling out a new…