Performance Max Gets Smarter With Data Exclusions
Callie Kessler shared that advertisers can exclude Website Visitor lists and Customer Match lists, effectively…
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PPC News: Performance Max
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PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Performance Max Bug Prevents Asset Group Editing
A new bug in Google Ads is preventing some users from editing and saving existing Performance Max asset groups.…
New Customer Acquisition Goal In Microsoft’s Performance Max In Open Beta
Microsoft Advertising has expanded Performance Max with new customer acquisition goals, now available in open…
Microsoft’s Performance Max Gains More Transparency and Controls
Microsoft is rolling out several Performane Max improvements focused on visibility, control, and smoother…
Total Budgets Now Live for Search, Performance Max & Shopping
Google Ads has launched campaign total budgets for Search, Performance Max, and Shopping campaigns in open beta.…
Google Tests 15 Video Asset Slots in Performance Max
Advertisers are spotting signs that Google is testing an increase from 5 to 15 video assets in Performance Max…
Performance Max Gets Asset-Level A/B Testing
Dario Zannoni discovered that Google is testing A/B asset experiments within the same Performance Max campaign.…
Search Theme Limit for Microsoft PMAX Increased to 50
Microsoft Advertising has announced an increase to the search theme limit in Performance Max campaigns,…
PMAX Channel Reporting Now Visible at MCC Level
Google is now surfacing Performance Max Channel Performance reports at the manager account (MCC) level,…
Microsoft Expands Performance Max with New Reporting Tools
Microsoft Advertising has introduced several new capabilities to Performance Max campaigns, giving advertisers…