Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Video Usage Segment Added to PMAX Channel Reporting

A Google Ads dashboard displays campaign channels, statuses, and metrics. The user opens the "Segment" dropdown, highlighting "Ads using video," utilizing the video usage segment for enhanced channel reporting. Data in columns is blurred for privacy.

Google Ads has added a new “Ads using video” segment inside the Performance Max Channel performance reporting, giving advertisers a new way to break down results by whether video assets were used.

A Google Ads dashboard displays campaign channels, statuses, and metrics. The user opens the "Segment" dropdown, highlighting "Ads using video," utilizing the video usage segment for enhanced channel reporting. Data in columns is blurred for privacy.

This is an addition to the existing “Ads using product data” segmentation, which was introduced in July 2025.

This update was spotted by Hana Kobzová.

Share this article
0
Share
Shareable URL
Read next