Account-Level Channel Reporting Now Available in PMAX
Google has expanded Channel performance reporting for Performance Max campaigns to the account level.…
Browsing Tag
PPC News: Performance Max
263 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Cost per Channel Added to PMAX Channel Reporting
Thomas Eccel shared that Google’s PMax Channel Reporting beta now includes a Cost Slider to reveal the Share of…
Age and Gender Exclusions Combined in Performance Max
Aleksejus Podpruginas has spotted that Age exclusion and Gender exclusion settings in Performance Max are now…
Overview of Recent Enhancements to Performance Max
Google has released an official summary of recent Performance Max features, many of which had already been…
Microsoft Launches Modeled Conversions for UET Consent Mode
Microsoft has launched Modeled Conversions for UET Consent Mode, giving advertisers a more complete picture of…
PMax in Microsoft Ads Now Offers Share of Voice, Budget Tips & More
Microsoft Advertising has rolled out fresh reporting tools and campaign controls for Performance Max campaigns,…
Clearer Delivery Statuses in Shopping Campaigns
Microsoft Advertising just rolled out new delivery status messages and a campaign diagnostic tile to help…
Enhanced PMax Targeting Now Available via Google Ads API
Starting August 4, advertisers and developers now have 3 key targeting upgrades: All 3 features are now…
Sitelinks Now Influence Ad Strength in PMAX Campaigns
Google Ads has quietly updated how ad strength is calculated in Performance Max by including sitelinks as a…
Google Requests Brand Guidelines Update in PMAX
Google is prompting advertisers to update their brand guidelines in Performance Max campaigns, as these are now…