Google Ads Adds Channel Selection When No Campaign Goal Is Chosen
Rokas Golcas shared that Google Ads has introduced a new campaign setup step when no campaign objective is…
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PPC News: Performance Max
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PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft Ads Rolls Out New Customer Acquisition Goals
Microsoft Advertising is continuing its open beta for New Customer Acquisition goals, available only to…
Asset Group Reporting Live in Microsoft’s Performance Max
Performance Max now offers asset group-level reporting across device, audience, time, and other dimensions,…
Performance Max Now Offers Budget & Performance Estimates
Microsoft Advertising has added budget suggestions & performance estimates for new non-feed Performance Max…
Google Tests Search Refinement Options Within Shopping Ads
Google is testing search refinement options inside sponsored ads, shown in a carousel format with prompts like…
Google Ads Adds Text Guidelines to Control AI-Created Copy
Google Ads is introducing Text Guidelines, a new campaign-level feature designed to help advertisers guide how…
Google Expands “Campaign Total Budget” to Search, PMax & Shopping
Google Ads has expanded support for “campaign total budget” beyond Demand Gen and YouTube campaigns. Advertisers…
Promotion Mode Available for Total Budgets in Google Ads
Yash Mandlesha and Adriaan Dekker shared that Google is testing a new Promotion Mode feature in Google Ads,…
Performance Max Error Message Sparks Budget Floor Debate
A new Performance Max “budget error” is confusing advertisers. When publishing campaigns, Google sometimes…
Google Publishes Help Page for Suggested Plans in Performance Planner
Google has published a new help page detailing Suggested Plans in Performance Planner. This feature was…